BRB | Your Personal Lifestyle Concierge in Hong Kong

Q: How does the concierge part work?

Message BRB, tell us the occasion, vibe or budget, and we send back the right 3 options. You confirm and we deliver. Ask any delivery updates or questions related to BRB, it is available 24/7.

Now opening the Beta app to a first group in Hong Kong

Now opening the Beta app

to a first group in Hong Kong

Your evening stays

yours.

Your evening stays

yours.

Your evening stays

yours.

個夜晚，留返畀自己。

BRB is Hong Kong's curated concierge shopping app. Browse an edit of local stores you'd be proud to know, or ask BRB AI for the right 3, delivered the same day.

iOS first at launch. Android to follow.

Fashion · Gifts · Flowers · and more, a message away

BRB

BRB Concierge

online

Need flowers for a dinner tonight,

around $400

On it. Here are the right 3 from

local florists near you 💐

min

OFTEN, NOT ALWAYS THE POINT

The BRB app

A curated local shopping app for Hong Kong.

Browse the edit by store or product, save your favourites and check out in a tap. Not sure what you want? Ask BRB AI and the right 3 come back to you. Same-day delivery handles the rest.

Browse stores & products
Same-day delivery
Ask BRB AI
Save favourites

iOS · Coming Soon

An early look. The app is still in the works.

EARLY ACCESS IS OPEN

Be first in. And your

first delivery is on us.

Be first in. And your

first delivery is on us.

Join the first group in Hong Kong, before BRB reaches the App Store.

做香港第一批會員，搶先試用，仲有first delivery免費。

Early access

Get the BRB app before the public launch, and see your place in line the moment you join.

Founding member

Help shape what the concierge becomes, and stay first in line as new stores and features arrive.

First delivery free

Refer two friends who join, and your first delivery is on us.

Spots in the Beta are limited.

iOS first at launch. Android to follow.

Why BRB exists

We believe the best parts of life happen

when you're not shopping for them.

We believe the best parts of life happen

when you're not shopping for them.

We believe the best parts of life happen

when you're not

shopping for them.

我哋相信，生活最精彩嘅時刻，都喺你唔使購物嘅時候發生。

Hong Kong runs on long weeks. The free hours that survive them shouldn't go

to scrolling, queuing and running across districts. Delivery apps save you

minutes. BRB gives you back hours of your actual life.

Hong Kong runs on long weeks. The free hours that survive them shouldn't go to scrolling, queuing and running across districts. Delivery apps save you minutes. BRB gives you back hours of your actual life.

~50

hrs

Hong Kong's work week is among the longest in the world.

The free hours that survive it shouldn't go to scrolling, queuing and running across districts. Those are the hours BRB protects.

Source: UBS Prices and Earnings study

Three ways we hand the hours back

Curate, Guide, Deliver. The concierge in plain words.

Curate

We do the browsing so you keep your evening. Every store and item on BRB app is chosen. A shortlist of 3 beats a catalogue of 500.

Guide

We help you decide fast and with

confidence. Ask BRB AI in the app, or on WhatsApp, refine by vibe or price, confirm and go.

We help you decide fast and with confidence. Ask in chat, refine by vibe or price, confirm and go.

Deliver

We bring it to you the same day, often within 90 minutes. The point of the speed is what it frees you to do.

BRB vs a delivery app

How BRB is different from a delivery app

How BRB is different

from a delivery app

How BRB is different

from a delivery app

A lot of people compare us to food delivery, and in one way the comparison is fair.

Food delivery changed how people eat. You don't plan dinner anymore, you just order.

We think the same shift can happen for the things people buy beyond food.

The difference is that we're not trying to be the fastest or the cheapest.

We're trying to be the most helpful. The curation is the product.

A lot of people compare us to food delivery, and in one way the comparison is fair.

Food delivery changed how people eat. You don't plan dinner anymore, you just order. We think the same shift can happen for the things people buy beyond food.

The difference is that we're not trying to be the fastest or the cheapest.

We're trying to be the most helpful. The curation is the product.

A delivery app

Fast & cheap

Optimises for

Speed and price

How you choose

Search a long catalogue yourself

What's on it

Whatever's listed

The promise

It arrives fast

BRB

Most helpful

Optimises for

Helpfulness and taste

How you choose

The app sends the right 3, chosen for you

What's on it

A curated edit of local independent stores

The promise

Your evening stays yours

BRB

Most helpful

Optimises for

Helpfulness and taste

How you choose

The app sends the right 3, chosen for you

What's on it

A curated edit of local independent stores

The promise

Your evening stays yours

Speed still matters, often within 90 minutes. It's just not the point.

The point is the time you get back.

Browse or ask. The right 3. Your day back.

One message.

The right 3.

Your day back.

The whole thing takes three steps.

A person messaging the BRB concierge on their phone to ask for what they need.

Tell us

Open the app. Browse the edit, or ask BRB AI. A gift by Friday, an outfit for 7pm, flowers for no reason.

A phone screen showing a shortlist of three curated options to choose from

Pick from 3

We send back the right 3 options, chosen for your taste from Hong Kong's best independent stores.

A BRB courier handing a curated order to a customer at their door, same-day delivery in Hong Kong.

Get on with your day

Same-day delivery, often within 90 minutes, with live order tracking in the app. The hours running around that you save are the actual product.

Three moments shopping usually eats

Three moments shopping

usually eats

Each category is a part of life worth keeping.

Start with fashion, the rest is a message away.

Each category is a part of life worth keeping. Start with fashion, the rest is a message away.

Fashion

An outfit sorted before 7pm

Fashion

An outfit sorted before 7pm

Fashion

An outfit sorted before 7pm

thoughtfully wrapped gift from a local Hong Kong store.

Gifts

The thought, without the legwork

Gifts

The thought, without the legwork

Gifts

The thought, without the legwork

A fresh seasonal bouquet from an independent Hong Kong florist.

Flowers

For an occasion, or for no reason

Flowers

For an occasion, or for no reason

Flowers

For an occasion, or for no reason

What you actually get back

Not a faster errand. A lighter day.

A woman getting ready without stress, her outfit decision made simple.

Less stress

The small decisions handled, so the moment feels lighter before it even starts.

A warm, personal exchange between the BRB concierge and a customer.

A human touch

Real guidance in chat, not a search bar. Warm and personal, even this early.

A customer connecting with a neighbourhood shop owner in Hong Kong.

Local connection

A smoother way to enjoy Hong Kong's neighbourhood brands, on the days you'd never reach them.

A curated order packed and ready by the door, available when you are.

Ready when you are

Fast access is always there. It's the help, not the headline.

Local first

Local stores worth knowing, brought to you

Local stores worth knowing,

brought to you

Local stores worth knowing, brought to you

Hong Kong's best independent shops aren't on the high street, and finding them shouldn't

cost you a Saturday. BRB works with local fashion, gift, flower and lifestyle stores so you

can discover them on your busiest days, and every order keeps a real shop visible in a fast-

changing city.

Hong Kong's best independent shops aren't on the high street, and finding them shouldn't cost you a Saturday. BRB works with local fashion, gift, flower and lifestyle stores so you can discover them on your busiest days, and every order keeps a real shop visible in a fast-changing city.

Browsing a stylish independent fashion boutique on Hong Kong Island.

Discover more of your city

Neighbourhood brands you'd never have time to visit, available on a Tuesday night.

A local Hong Kong florist arranging flowers in their own shop.

Support real people

Every order helps a small team grow. You're backing makers, not a logo.

An independent Hong Kong shopkeeper tending their homeware and gift display.

Let them do what they do best

We handle delivery and logistics so stores can focus on their craft.

Early access

Be first to get your hours back

BRB is opening to a small first group in Hong Kong for exclusive access. Early members shape

what the concierge becomes, and get first access when new categories and features arrive.

Spots in the Beta are limited. So are your Saturdays.

iOS first at launch. Android to follow.

Good questions

Is BRB live yet?

We're opening to a small first Beta version in Hong Kong Island now. Join the exclusive waitlist and you'll be among the first in, with early members shaping what the concierge becomes. The beta opens on iOS first, so you'll need an iPhone to join this round. Android follows as BRB grows.

Where do you deliver?

Hong Kong Island first, from Fortress Hill to Sai Ying Pun, with delivery the same day and often within 90 minutes. More districts follow as the Beta version of BRB grows.

What can I order?

Fashion, gifts, flowers and lifestyle products, all from independent local stores we've chosen ourselves. Each category is a moment of life that shopping usually eats.

How does the concierge part work?

Browse the BRB app by store or product, or ask BRB AI for the right 3. You confirm and we deliver. Ask any delivery updates or questions related to BRB, it is available 24/7.

Does it cost more than going to the store myself?

You pay the store's price plus delivery. What you save is the part of your day the errand would have taken, and that was the point all along.

Is BRB just a food delivery app for other things?

No. Food delivery optimises for speed and price and leaves you to search a long catalogue. BRB optimises for helpfulness and taste: you tell us what you need and we send the right 3 options from curated local stores, often delivered within 90 minutes. The curation is the product, not the speed.

Is BRB live yet?

Where do you deliver?

Hong Kong Island first, from Fortress Hill to Sai Ying Pun, with delivery the same day and often within 90 minutes. More districts follow as the Beta version of BRB grows.

What can I order?

Fashion, gifts, flowers and lifestyle products, all from independent local stores we've chosen ourselves. Each category is a moment of life that shopping usually eats.

How does the concierge part work?

Browse the BRB app by store or product, or ask BRB AI for the right 3. You confirm and we deliver. Ask any delivery updates or questions related to BRB, it is available 24/7.

Does it cost more than going to the store myself?

You pay the store's price plus delivery. What you save is the part of your day the errand would have taken, and that was the point all along.

Is BRB just a food delivery app for other things?

Is BRB live yet?

Where do you deliver?

Hong Kong Island first, from Fortress Hill to Sai Ying Pun, with delivery the same day and often within 90 minutes. More districts follow as the Beta version of BRB grows.

What can I order?

Fashion, gifts, flowers and lifestyle products, all from independent local stores we've chosen ourselves. Each category is a moment of life that shopping usually eats.

How does the concierge part work?

Browse the BRB app by store or product, or ask BRB AI for the right 3. You confirm and we deliver. Ask any delivery updates or questions related to BRB, it is available 24/7.

Does it cost more than going to the store myself?

You pay the store's price plus delivery. What you save is the part of your day the errand would have taken, and that was the point all along.

Is BRB just a food delivery app for other things?

Partner with BRB

For Hong Kong's

independent stores

For Hong Kong's

independent stores

For Hong Kong's

independent stores

We believe the city's best shops deserve customers who value them, and discovery is broken for both sides. BRB offers curated placement instead of a crowded marketplace, brand storytelling through content, and customers who chose curation over endless browsing. What's listed, what's featured and how your brand appears stays in your control.

Partner with us →

An independent Hong Kong store owner standing proudly at their shopfront, a BRB partner.